| Jay-Z’s “Run This Town” and the Occult Connections | |
 Jay-Z’s latest video called “Run This Town” (featuring Rihanna and Kanye West) contains occult symbolism relating to secret societies. It has been long rumored that Jay-Z is part of some sort of occult order (probably Freemasonry) due to the hints slipped in his songs and his imagery. ”Run This Town” certainly adds fuel to the fire. We’ll look at the symbolism in this song and in his clothing line, Rocawear.I’m pretty sure Jay-Z does it on purpose and that he appreciates the attention it gets him. He has been steadily displaying occult symbolism in his songs, videos and in the designs of his Rocawear clothing line. The Brooklyn rapper has lately been associating himself through telling hints to Freemasonry, Illuminati and other orders. Is he now initiated in one of those Brotherhoods and eager to show it off? Why does he appear in other videos containing occult meanings (see Rihanna’s “Umbrella” or Beyonce’s “Crazy in Love”)? The video to “Run This Town” was directed by Anthony Mandler, who also did Rihanna’s “Disturbia” video. In another of my articles, I explain how this video is a metaphor for evil possession. The least we can say is that Mandler certainly knows how to insert dark symbolism into a video. “Do What Thou Wilt”
Before we get into the video, a couple of things need to be explained in order to understand Jay-Z’s mindset and where he gets his ideas from. The symbols that will be discussed in this article can’t be coincidences or a collection of random items. Jay-Z draws his inspiration from specific sources and associates with like-minded people (director Anthony Mandler) to integrate those ideas. A telling example can be found in the second trailer video for “Run This Town”. We see Jay-Z explaining the concept of the video while wearing a black hoodie bearing the saying “Do What Thou Wilt”.
 Aleister Crowley: Reformer of the O.T.O. whose motto was “Do what Thou Wilt”. He also enjoyed being called ”The wickedest man in the world”.
“Do What Thou Wilt” is the official dictum of the Ordo Templi Orientis (O.T.O.) and of its reformer, occultist Aleister Crowley. The O.T.O. is a hermetic order modeled after Freemasonry and German Illuminism and teaches its initiates the secrets of the Mysteries, gnosticism, sex magick, Kaballah and other occult sciences. Contrarily to Freemasonry, the O.T.O. is however based on the “Law of Thelema” which main precept is “Do What Thou Wilt be the whole of the Law“. Although this saying was interpreted in different ways, most agree that it refers to the dismissal of conventional moral and ethical rules in order to find one’s “True Will”. In other words, the usual guidelines by which good and evil are determined have to be blurred and forgotten to obtain the true path to illumination. Crowley explains this notion rather clearly here:
Although not officially considered “satanic”, the O.T.O. does fully embrace the Luciferian doctrine (see Crowley’s poem “Hymn to Lucifer) and its high level members are referred to as “Most Illuminated and Most Puissant Baphomet”. Baphomet is of course the horned androgynous idol of Western Occultism.
 Poster in honor of Crowley. Notice “Do What Thou Wilt” and Baphomet
Is Jay-Z part of the O.T.O. or does he just like that shirt? Don’t know. We will however see that he is very educated in the field of occult symbolism and that he enjoys hinting people that he associates with the Brotherhood. Here’s the video.
“Run This Town” AnalysisSo this is the video at face value: Jay-Z, Rihanna and Kanye West are performing in front of an angry mob, which is apparently out to overthrow the current order of things and thus “Run This Town”. The aesthetics of the video are reminiscent of movements led by rebel factions in third world African or Latino countries . When one listens closely to the lyrics however, something seems to be ”off”. Jay-Z and Kanye are mainly rapping about how rich and famous they are and are describing bourgeoisie luxuries such as Maison Martin Margiela clothes, Riesling watches and Maybach cars. This isn’t exactly the type of speech Che Guevara would give. Despite the looks, the artists aren’t quite revolutionary, they can even be considered pro-establishment. Is this a political rebellion or could it be philosophical/spiritual? The visuals of the video hint a second, occult meaning to the song. At the beginning of the video, a man hands a lit torch to Rihanna who holds it up in the air. This symbolic gesture sums up perfectly the concept of the video.
Rihanna handed a lit torchAnybody vaguely familiar with occultism can easily associate the symbol of the lit torch held high to Lucifer a.k.a. the Light Bearer. Most occult orders secretly acknowledge Lucifer as being the savior of humanity, the fallen angel who liberated men from the oppression of the biblical God (Jehovah, Yahweh). These orders (the main one being Freemasonry) have been working for centuries towards the overthrow of the rule of organized religions to usher in a new age or a “New Order”. At the philosophical center of this order: the Luciferian Doctrine, where men are free to become gods by their own means. The Torch of Illumination is the ultimate symbol of this philosophy and can be found in many instances (see Statue of Liberty, a gift from French Freemasons). The goal of the Illuminist has been put in plain in simple words: they are dedicated to the “coming forth of the conquering light“. “Run This Town” visually represents this aim in a clear way for the initiates yet concealed for the profane. Consequently, the video contains a second level of interpretation: “Run This Town” is an announcement of the coming of a New World Order, lead by secret (Luciferian) societies. Rihanna’s ominous intro explains how it is going down.
Rihanna’s lyrics are announcing an imminent change that might terrify or enrage some people (“hear the screams from everywhere“). The torches hint to a new spiritual and philosophical era where Lucifer is king. She is “addicted to the thrill” of being on the dark side and she knows that dealing with it is a “dangerous love affair“. But regardless of all of this, it all comes down to control, hence “Only thing that’s on my mind is who gon run this town tonight“. Then Jay-Z comes along and announces the coming of “Roc Nation” (Roc being a diminutive of Rocafella, the name of his record label, which is based on the elite family Rockefeller).
Jay-Z is asking you to “Pledge your allegiance” to the new ruler and to wear black everything to honor him. Jay’s lyrics contain hints to Freemasonry who are hidden in the double meaning of some lines. “I gave Doug a grip” means he gave Doug a stack of money but the double meaning to that line would refer to the Masons’ secret handshakes which are called “grips”. And who is Doug? Might be Doug Morris. The last line of his first verse is “Back to running circles’ round niggas, now we squared up“. Aside from its obvious meaning, it also refers to the important Masonic concept of “squaring the circle”, which is way too deep to explain here (“I get more in-depth if you boys really real enough“). In the second verse, Jay-Z says ”It’s the return of thee god“, which refers to the Luciferian belief of men being gods. This term is often used in NY slang and originates from the fact that many rappers were Five-Percenters, a philosophy based on the belief that all men are gods. Further in the song Jay-Z says: “I’m in Maison, ugh, Martin Margiela” which is a upper-end fashion store. English speaking people usually pronounce the french word ”maison” to sound like ”mayzaun”. Jay-Z however says it to sound like “mason” as in “Freemason”. There is an obvious double-meaning here meant to catch the ear of the listener. He basically says “I’m in Mason” to make people say “huh did he really say that?” as “I’m a Freemason” but he then continues by saying “ugh, Martin Margiela“. The little pause after he says those words accentuate the effect. Then Rihanna comes back with the chorus.
She says that the game of life is corrupted but she still succeeds because she “breaks the rules”. In other words, she ignores the boundaries between good and evil to achieve her goals. This might remind you of the saying “Do What Thou Wilt” of the Ordo Templi Orientis described above. Those lines refer to her as a person and also to the Order as a whole, who is prepared to commit the most horrible acts to reach its goals. “Victory’s within the mile” means that the realization of the New World Order is at its final stages and that the Illuminati-sponsored revolution is about to happen.
 So “Run This Town” contains obvious hints leading towards Luciferian philosophy and occult orders. The fire of Lucifer’s torch esoterically represents divine knowledge and wisdom brought to men. Fire in this video is however a destructive force. What type of knowledge are we giving these rebellious people, who represent the masses of fans? Jay-Z and Occult Symbolism
Jay-Z’s clothing line “Rocawear” has incorporated obvious occult symbols in its designs. Some are so blatantly Masonic that he probably couldn’t get away with it if he wasn’t effectively implicated with them. In interviews, Jay-Z has said to be actively involved in the choices of designs of his clothing line. Here are some examples:
 "Masters of the Craft" is a 100% Masonic saying and the All-Seeing Eye of the Great Architect depicted here is directly taken from Masonic works. Notice also the secret handshake depicted in a circle.
 The logo above is designed to look like the Eye of Horus below.
 Prodigy’s CrusadeRapper Prodigy from the mythical group Mobb Deep has occasionally denounced Jay-Z’s affiliation with the Illuminati in the last years. Here’s an URB article on the subject.
Real talk. To ConcludeSo, the least we can say is that Jay-Z has “affinities” with occultism and secret societies. “Run This Town” only adds to the suspicions surrounding him due to the symbolism and philosophy displayed in the video. In light of those facts, some questions arise: has Jay-Z sided with the elite to succeed in the corporate world? Is he used to promote NWO agenda? Or is this an act to fuel rumors and to add a little “mystique” around his persona? Maybe it’s all of the above. Maybe he’s doing this to get people like me writing and to generate buzz around his latest album. If this article has promoted Jay-Z, so be it. At least people will know what the the hell they’re saluting when they’re throwing up that Roc sign.
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Comments (3)
  written by Michael Wolfe, January 02, 2010
I was reading through the lyrics of this song, and from an occult point of view, what Jay Z is revealing is amazing! For example, when Jay Z says that "You can call me Cesar in a dark CSAR," he could be referring to a Combat Search and Rescue mission. I googled the term CSAR, and that is what came up. After all, there is a war going on against the "profane." Or, a "dark CSAR" could mean dark CZAR (lord). However, if Jay Z is referring to the dark lord, it would not make sense. In the occult, as I am sure you now, Lucifer does not represent darkness in any way at all. In fact, Lucifer does not even represent a spiritual being at all. It represents the "fire" within man.... His intellect, so to speak.
And yes, Jay Z intentionally pronounces Maison as Mason. Although, both words mean the same thing. Freemason comes from the two Egyptian words for the sun, "Phre" and "On." The "Mas" means child of. Jay Z then goes on to say that, "On the table screamin,' fuck the other side, they jealous, we got a banquet full of broads, they got a table full of fellas". Yeah, that's it Jay Z, we are jealous. That's why we hate the New World Order. SO ARROGANT, isn't he? He's a little piss ant on Rockefeller's mountain. A worker bee in Rockefeller's hive. Broad actually used to be a word used to describe playing cards. http://www.randomhouse.com/wot...e=20000612 As for the fella reference, I once heard that a fella was a sheepherder. However, I cannot verify that at all. It is also interesting that Jay Z later tells the listener that "They should throw they hand, cause they ain't got no spades, my whole team got dough." They sure as hell do! If he's aligned with the NWO crowd, then he's right. They do have plenty of money. I would keep writing on this song, but there is no need. Jay Z is obviously involved with some form of the occult. His purpose is to corrupt the youth and make them accept the New World Order.
written by ProphecyWatcher, January 05, 2010  Did anybody notice the image of Chinese Comrade on back of leather jacket in video?
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The blackbird reference relates directly to Rihanna's name.